How to improve digital ads effectiveness using Artificial Intelligence?
Many marketing and advertising experts are certainly permanently looking for the most cost-effective solutions for their on-line advertising campaigns to be more competitive on the market. Agencies and media operators are responsible for their clients’ marketing campaigns. They have to rely on measurement to optimize many campaigns’ metrics such as ROI, CR or profit. However, manually going through multiple campaign statistics can be very ineffective. Moreover, it is not possible to ensure by the human operators that the campaigns remain profitable on all domains, as this requires combining knowledge of many different statistics. The biggest challenge is that there are