On October 20, Piotr Sankowski, CSO at MIM Solutions, gave a lecture titled Beautiful Mind and RTB auctions during Targi eHandlu (E-commerce Trade Fair in Warsaw). Piotr presented a fundamental change that has taken place on the RTB market in recent years – the transition from the 2nd price auction to the 1st price auction. He showed how it affects the credibility of players on the RTB market and how to optimize RTB operations in the new reality.
The entire presentation can be viewed below (in Polish).
